Hair restoration is a competitive industry in the UK. People have more options than ever, so how do you make your business stand out? Digital marketing can transition your small clinic to the next level, but what are the top strategies in 2020?
1. Focus on Local SEO
Local SEO involves creating keyword lists that are specific to your area. They usually involve a geographic term and a general word. For example, if you are a hair transplant surgeon from London, then a potential localised keyword could be “hair restoration in London”.
Your web content and blogs should also be optimised for local SEO. Your business should have a Google My Business profile, so Google knows exactly where you are, so make sure business listing sites have the correct information.
2. Pay Per Click Advertising
Pay Per Click involves an investment to advertise on the Internet. Google Ads is the most common form of PPC but Facebook, Instagram and other social media platforms also provide this service.
Search ads show up at the top of search results. The key benefit of which is that it's the first thing people see.
Display ads are the ones you see on websites. Budgets are required for each ad campaign and then then go into an auction with others desiring PPC keywords. This technique can send huge traffic to your site if the campaign is run correctly.
3. A Strong Website is Vital
Hair transplant digital marketing begins with your website. This boils down to 3 key points.
- Content
- Layout
- Navigation
Another essential aspect of your website is the ability to function on a mobile as well as desktop. In 2020, you simply cannot afford to give potential leads a bad user experience.
When prospects click on the search results or advertisement, they will be heading straight for your website. The last thing you want is for warm leads to be struggling to book an appointment with you. They will simply choose one of your competitors.
How We Can Help
Here at ClinicsDigital we understand that digital marketing can be daunting and complicated. That's why we ONLY focus on the 2 proven most effective lead generating tools in the hair restoration market.
1. Google SEO
2. PPC Campaigns
If you are interested in working with us, schedule your free strategy session with me or learn more by clicking the buttons below.
Thank you for reading and I hope this information was useful.
